I interviewed Pete Panciera, senior designer at NYC based skate company Zoo York.
I chose Pete because he does editorial and apparel design work for a skateboard company, and that’s a big interest of mine.
http://www.connect-design.com/
——
1) How did you get started in Design and how long have you been doing it for? Did you go to school for it?
—–
I got interested in design because I skated a lot. I was exposed to the art on board graphics since the age of 8 since my older brother skated. I remember my brother’s first board, it was a Mark Gonzales board with this guy that had a shaved head. Later on I was really into Greenlady (Gary Benzel and Todd St.John) and the stuff they were doing. That was right around the time I left high school and decided to go to college for design, so that work influenced my life course I guess. So yeah, I went to design school for four years and got a BFA in Communication Design at the University of Connecticut.
2) How long after college did it take you to find a job doing Design work? What was the job?
——
Actually I had jobs lined up before I left college. Before I left school I did a lot of professional work and I ended up doing some stuff along with Lance Violette from JDK. The job never panned out, but a week later Zoo York got in touch with me and I interviewed with them. I started out as a Jr. designer for Zoo York designing all of the ads and printed material.
3) If you could go back and change the way you approached schooling or job finding what would you change and why?
—–
I think everything kinda worked out how I wanted it to. I didn’t go to a prestigious design school, but I had great professors who were really supportive. My personal theory is that you can do a lot no matter where you go to school if you love design and want to learn and work. Finding a job just depends on who you know or can get in touch with. I just met as many people as possible and everything worked out.
4) Describe a typical day at work for you:
—–
I started freelancing full-time lately, so my work days are all over the place. A typical day would probably go like this: Eat some breakfast at my desk / catch up on blogs and what’s happening in the world. 2) Make a list of things that are pressing for the day and write all of my emails to stay in touch with clients. 3) Work on a project before lunch and try to finish it, if not work on it after lunch. 4) If I have no projects for the rest of the day, I paint or make art until I finish a piece or get something far enough where I decide it’s time to quit.
5) Who is/are your favorite graphic designer(s)?
—–
Tough question.
Historically: Paul Rand, Herb Lubalin, Milton Glaser, Charles and Ray Eames, Alexander Girard
Contemporary: Todd St.John, Mark Owens, Cody Hudson, Michael Leon, Geoff McFetridge
6) What is some of the best advice you have been given directed towards Design?
—–
“Keep designing like you want to design. Eventually people will catch on.” -Edvin Yegir
7) How would you describe your creative process?
—–
Semi-Organic? I usually make a small thumbnail sketch or do free writing or something to get ideas, then I start designing. This depends on the project though. If it’s like a book or a logo or something the process is more involved, I do more research and sketching and brainstorming.
8.) If you get stuck on a project you are working on, what do you find to be the best way to get back on course?
—–
Make some art, go skateboarding, do anything except think about that project. Give it a couple of hours or a day and a solution usually pops up.
9) What is your favorite piece of design work you have done? Why?
—–
Probably the book I designed “Immediate, Direct” with Justin Smith, Dylan Gould, and Vadim Gershman. That was back when I was leaving school and we just designed this insane book that had secret messages in varnish, pages that you could rip open as you were reading through, and all kinds of other fun things. The process for that was so fun with my friends and it ended up in Print magazine’s Regional Design Annual, which was super exciting also.
10) What is the longest amount of time you have spent on one of your designs? What was it?
—–
Hmm. Not sure really, it all depends on the project I’m working on how long things take. Probably the book I just talked about was the longest, it took 4 months from start to finish of intense work.
11) What are some of your hobbies outside of doing design work?
—–
Skateboarding, snowboarding, hanging with my friends and girlfriend. Normal stuff.
12) Do you have any advice for me as a second year Graphic Design student?
—–
Design a lot of stuff. Look at a lot of work. Read a lot of books about design. Read a lot of books about stuff you are interested in. Make a lot of stuff all the time. Just never stop making things. The more you have in your head, the more ideas you will have and the easier it is to output them to paper.




Still working on the circle and having it work. I think it would work better being 89.1HD2 maybe. Do the letter and number version have to be the same or can they be completely different?


